SAS Real-Time Decision Manager rules engine running on desktop monitor

SAS® Real-Time Decision Manager

Uniting rules engine technology with the world's best analytics

Get more value from your inbound, real-time customer interactions by going beyond what a simple rules or recommendation engine can provide. By combining the world's best analytics with business logic and contact strategies, we deliver the best real-time recommendations and decisions to your interactive customer channels – websites, contact centers and point of sale – at every possible touch point.


SAS Real-Time Decision Manager shown on desktop monitor
  • Offer optimization. Integration with outbound campaign management and other data systems is simplified.
  • Decision processes. Easy decision process construction via an intuitive, visual interface means reduced implementation and deployment time.
  • Data throughput. Multitier architecture with server clustering capabilities ensures high throughput, even in high-volume, 24/7 environments.
  • Real-time analytics. Automated analytical techniques include an array of analytic capabilities – customer lifetime value, propensity, attrition and credit risk modeling.
  • Campaign testing. Out-of-the-box A/B test nodes enable of different offers. Campaign simulation capabilities let you see how decision flows will perform in an operational environment.


With this new application, not only can we get more value for our customers, but we are able to improve customer loyalty and satisfaction through better quality conversations and more targeted advice.

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