Today, just believing in the strategic importance of marketing isn’t enough. More than ever, marketing executives are being asked to quantify the impact that marketing efforts have on the bottom line. We combine analytically derived tactical and strategic insights and deliver them via a single, comprehensive marketing framework.
- Align activities and resources with strategies and goals.
- Link marketing performance to financial performance.
- Establish and maintain marketing team accountability.
- Integrate and optimize cross-functional spending.
- Understand and improve the efficiency and effectiveness of marketing activities.
- Timely visualization of and collaboration on metrics based on individual roles, with transparency to foster accountability and drill-down ability for deeper exploration of issues.
- Standard marketing KPIs that comprise marketing best practices, including marketing program metrics, customer metrics, business/financial metrics and marketing process metrics.
- Analytically driven insights that give you both a historical view and a forward look at trends, not just a snapshot in time, using advanced, predictive analytics, correlation analysis, trending and more.
- A single, integrated view across marketing that includes access to all your customer data regardless of form or location and powerful data cleansing tools to ensure consistency, accuracy and reliability.