Get an easier way to analyze, forecast and optimize your mix of advertising and promotions. As a result, you can increase profits by deploying marketing resources more effectively and efficiently. And reduce risks associated with changes in the marketplace.
Reduce your risk.
Analyze your data more frequently for more accurate forecasts. Data and attributes of marketing mix models are stored in a dynamic form for Web reports that are generated easily. Better forecasts allow you to anticipate changes in consumer buying patterns and respond quickly to market shifts.
Increase your profits.
Easily calculate the effects of specific marketing tactics across business units, channels, geographies, product lines and time horizons. And reduce marketing expenses by more frequently predicting how marketing campaigns will perform at different levels.
Get a bigger competitive advantage.
Consolidate results from multiple sources of marketing mix models, regardless of who built them. Intelligently store both insourced and outsourced model results so you can more readily choose vendors to meet your ever-changing needs.
- Embedded analytics
- Prebuilt Web dashboards and reports
- Web-based simulation and optimization
- Marketing scorecard and strategy map integration
- Integration with SAS Customer Intelligence solutions
- World-class advanced analytics support