A deeper customer understanding. Better customer targeting. More personalized interactions. A better customer experience. Because making it personal makes a difference.
Go beyond page hits for true customer insight.
How customers behave on your site can reveal buying plans, habits, wishes, significant life changes, etc. Don’t let that wealth of information vanish when they leave your site. Instead, capture and own online behavior in detail, then combine that data with offline data for a complete view of the customer and a keener understanding of customer behavior. By combining that information with a library of personalized offers that are ready to present at the right moment, you deliver a more relevant customer experience.
Practice real-time marketing that’s really real time.
Make sure that the absolute best offer is made to a customer at the right time – in real time. Only SAS combines the customer insight derived from real-time data collection with the advanced analytics and business logic of SAS Real-Time Decision Manager, empowering you to deliver just what your customer wants – just when they want it.
Start small. Grow at your own pace.
Managing your customer experience doesn’t have to be complicated. We offer powerful tools that enable you to deliver a better experience to your customers (and prospects). For example, understand how your customers interact with your website using SAS Customer Experience Analytics for dynamic data collection and analysis. Target profitable customer segments with SAS Customer Experience Targeting to improve your outbound campaigns. SAS Customer Experience Personalization for inbound, personalized targeting in real time.
Lighten the load. No heavy tagging needed.
Tired of the intensive Web analytics tagging required by traditional solutions? We use dynamic data collection, which involves a uniform tag that is the same on every page. As a result, implementation and maintenance is greatly simplified. Changes to page design are accounted for automatically during data capture, so there’s no need to continually re-tag. Because you have all the detailed data, you can reinterpret its meaning and change your analysis without recapturing new data.
- Data management
- Self-service data analysis
- Data visualization and reporting
- Predictive analytics and data mining
- Dynamic data collection
- Decision support