In RSR’s sixth annual merchandising benchmark, the new digital perspective comes into sharper focus, along with a host of new challenges, opportunities and technology enablers. Based on a survey of more than 130 retail leaders, the report reveals key findings and insights on the best merchandising strategies that will help retailers appeal to today’s tech-savvy shoppers.
Some report highlights include:
- The largest retailers report that they’re challenged to identify new ideas and innovate quickly, while facing encroachment on all sides.
- Underperforming retailers are admittedly using promotions as a lever to drive sales – and the worst part is that they know these promotions further erode their brand equity.
- More than a quarter of respondents have implemented in-season demand forecasting within the past 12 months, and 37 percent of retailers are budgeting or planning to implement integrated assortment and space planning.
Download the full report to learn not only about the current retail merchandising landscape, but what it means for your company and what you can do about it today.