Today’s chief marketing officers (CMOs) are under increasing pressure to demonstrate return on investment (ROI). To influence the C-suite, they must be able to link resources spent on marketing to overall business value, and at the same time, keep customer engagement central to their strategy.
Download this complimentary report by the Economist Intelligence Unit, New Rules for Marketing ROI, to read more about the ways that CMOs are bringing value to the organization, the challenge of measuring marketing results, and the importance of making the change from product messaging to customer engagement as a business strategy.
You'll discover what marketing executives think about:
- The areas where marketing should focus its investments.
- The channels most effective for customer engagement.
- The ability to actually link customer engagement to financial performance.