Customer insight is retailers’ highest priority goal for analytics initiatives in 2013, according to the latest benchmark study by EKN, The Future of Retail Analytics.

A survey of senior retail executives reveals that in a time of unprecedented change in the retail environment, brick-and-mortar retail stores must look to omni-channel customer engagement to gain deeper insight into consumers. The study also includes an in-depth look at how best-in-class retailers use analytics, as well as the business analytics software vendor landscape.

Download this complimentary report to learn more about the research findings, including why:

  • Retailers’ analytics maturity is low.
  • Data management and integration will be a key area of investment.
  • Retailers’ omnichannel function has the highest potential opportunity to leverage analytics strategically.
  • Usability and access of analytics is critical.

 

Research Study

The Future of Retail Analytics

EKN benchmark study on analytics in retail sponsored by SAS

 

 

 



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