Customer insight is retailers’ highest priority goal for analytics initiatives in 2013, according to the latest benchmark study by EKN, The Future of Retail Analytics.
A survey of senior retail executives reveals that in a time of unprecedented change in the retail environment, brick-and-mortar retail stores must look to omni-channel customer engagement to gain deeper insight into consumers. The study also includes an in-depth look at how best-in-class retailers use analytics, as well as the business analytics software vendor landscape.
Download this complimentary report to learn more about the research findings, including why:
- Retailers’ analytics maturity is low.
- Data management and integration will be a key area of investment.
- Retailers’ omnichannel function has the highest potential opportunity to leverage analytics strategically.
- Usability and access of analytics is critical.