Fans can’t get enough of their favorite sports. So capitalize on their loyalty and help them connect with your brand pregame, postgame and while the clock’s running. How? With analytics, you’ll know everything there is to know about your fans. You get real insights from all the structured and unstructured data fans generate. At every touch point, across every social network and with each ticket purchase. Then you can use those insights to create better experiences for fans – whether they’re in the stadium, on the sofa or anywhere in between.
- Understand fan preferences and behaviors.
- Retain and boost revenue from season-ticket holders and new fans.
- Deliver a more complete fan experience based on a 360-degree view of fan activity.
- Measure, track, analyze and improve promotions – and adjust them as needed.
- Personalize fan interactions and deliver timely, relevant content.
- Give fantasy fans more interactive and data-driven player statistics.
- Provide relevant in-game statistics and stories to enhance online and live telecasts.