What’s so special about Midland, Michigan?


In my 11 years at SAS, I’ve gotten to travel to New York, Las Vegas, San Francisco and other big-city destinations, but my trip to Midland, Michigan (pop. 41,863) ranks among my all-time favorite SAS trips.

What's in Midland? The Dow Chemical Company – a $50 billion dollar global organization that began in 1897 as a tiny little business in a tiny little town. And after visiting Midland, I understand why they've kept their headquarters there. People in Michigan are nice, the countryside is beautiful, and Midland is the quintessential all-American company town.

The highlight of my trip was visiting the massive Dow Chemical campus for the sascom® cover shoot.

While there I interviewed Dow CIO Dave Kepler for the cover story and participated in interviews with a VP and four directors. Every one of them talked about how advanced analytics helps make some of the biggest decisions at Dow. They've achieved enormous success, but they didn't get there overnight – and they aren't going to stop pushing.

Also in this issue, read what the C-suite should know about analytics, learn how to become a super CIO, and if you need tips for getting IT and business to work together, to see how they’re doing it at Absa Bank.

Happy New Year, and happy travels to you in 2012.

Anne-Lindsay Beall, Editor-in-Chief
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