Tractor Supply Company plows through forecasting with SAS®

Retailer licenses SAS® Demand-Driven Forecasting, SAS® Visual Analytics to improve inventory efficiency

Tractor Supply Company (NASDAQ: TSCO) has kicked off a long-term planning and inventory management initiative by choosing SAS, the leader in business analytics software and services. The largest retail farm and ranch chain in the US, Tractor Supply will use SAS® analytics to better forecast customer demand and improve the performance of promotional and regular merchandise through improved inventory placement. Tractor Supply licensed SAS® Demand-Driven Forecasting and SAS® Visual Analytics to fuel its efforts.

"We needed a more analytical and automated approach to predict what merchandise needs to be where and the ability to integrate those forecasts across our planning and execution functions," said Tom Roush, Vice President of Planning, Inventory and Pricing at Tractor Supply. "We selected SAS as the analytics platform to move our company forward. We piloted the software and were impressed with its forecast accuracy."

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Tractor Supply needed a robust, automated forecasting system that would work with its existing supply chain software to localize product trends and determine the impact of each of the 25,000 products it sells across the chain. By combining SAS Demand-Driven Forecasting, part of the SAS® Supply Chain Intelligence family, with the power of SAS Visual Analytics to graphically display big data insights, Tractor Supply will see what's driving product demand store by store. That knowledge will help them improve product availability, which should lead to heightened customer satisfaction and improve customer loyalty.

"Balancing inventory and customer demand is as challenging for a retailer as anticipating weather patterns is for a farmer," said Diana McHenry, Director of SAS Global Retail Marketing. "Tractor Supply's initial SAS selections give them an unparalleled opportunity to deliver an exemplary customer experience. Tractor Supply turned to SAS as a trusted advisor to drive results now and anticipate the business climate for years to come."

Learn more about SAS Demand-Driven Forecasting by downloading a white paper called Assessing the Value of Demand Forecasting in Your Organization: A case study. To learn more about SAS Visual Analytics, read a white paper titled See the Possibilities with Data Visualization.

About Tractor Supply Company

As of June 29, 2013, Tractor Supply Company operated 1,233 stores in 46 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The Company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, pet and small animal products including items necessary for their health, care, growth and containment; (2) hardware, truck, towing and tool products; (3) seasonal products, including lawn and garden items, power equipment, gifts and toys; (4) maintenance products for agricultural and rural use; and (5) work/recreational clothing and footwear.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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