Contact strategy powered by SAS® enables CUNA Mutual Group and its TruStage Agency to expand its Direct to Consumer Business
Insurer says SAS® software offers 'unlimited potential'
Using predictive models built with software from business analytics leader SAS, CUNA Mutual Group, through its TruStage Insurance Agency, has revamped its customer contact strategy to provide more relevant, timely offers to credit union members. The result: better customer satisfaction, increased revenue and reduced cost.
Since 2006, CUNA Mutual has mined its databases with SAS® to create clear and concise internal reports. Now, using SAS Enterprise Guide ® as its primary predictive modeling tool, the insurer is embracing more advanced uses of the software.
"By leveraging advanced regression techniques, we successfully developed new models to help us determine a better strategy for targeting consumer prospects," said Simon Gao, Vice President of Consumer Analytics at CUNA Mutual. "Our results have been strong, both contributing to our organization's bottom line and enabling us to most efficiently reach the credit union members who most need the protection our products provide."
CUNA Mutual, through TruStage, uses SAS for a variety of other projects, such as developing forecasting models and automating scoring to identify the best prospects to target as most suited to cross selling opportunities. In addition, the team is visualizing data better with JMP® desktop statistical discovery software from SAS.
"We see SAS as a tool with unlimited potential," said Gao. "As we grow our business, we want SAS to be there with us providing solutions along the way."
Read more about SAS solutions for the insurance industry.
About CUNA Mutual Group
CUNA Mutual Group insurance, retirement and investment products provide financial security and protection to credit unions and their members worldwide. With more than 75 years of true market commitment, CUNA Mutual Group's vision is unwavering: To deliver service excellence through customer-focused products and market-driven insight. TruStage Insurance Agency's products and programs are designed to help credit union members prepare for — and enjoy—the moments that matter most in their lives.
SAS created JMP in 1989 to empower scientists and engineers to explore data visually. Since then, JMP has grown from a single product into a family of statistical discovery tools, each one tailored to meet specific needs. John Sall, SAS co-founder and Executive Vice President, heads the JMP business unit.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.