SAS Positioned as a "Leader" in Multichannel Campaign Management: Gartner Magic Quadrant
For the seventh consecutive year SAS has been positioned in the "Leaders" quadrant in Gartner Inc.'s annual " Magic Quadrant for Multichannel Campaign Management ".1 SAS, a "leader" in this Magic Quadrant since the inaugural report in March 2006, is among vendors that Gartner says "consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing." Gartner further describes leaders as having "high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business."
"We're deeply honored again to be recognized as a "leader" in Gartner's Magic Quadrant for Multichannel Campaign Management," said Wilson Raj, Global Customer Intelligence Director at SAS. "In just 13 months, we have launched four new solutions to enable CMOs drive even more relevance from every customer touch point. We continue to make advanced analytics accessible to all marketers so they can not only engage effectively with their customers but also accurately account for marketing investments to the C-suite."
Four new solutions
April 2013 – The launch of the newly redesigned SAS® Customer Intelligence suite represents the company’s most significant achievement of the past year. As CMOs turn to technology with more alacrity than ever to solve their most pressing challenges, SAS now offers its four top-selling products – SAS Digital Marketing, SAS Marketing Automation, SAS Marketing Optimization and SAS Real-Time Decision Manager – in an integrated Web-based application. SAS Customer Intelligence is the first time marketers can go from data to design to decisions without logging in to multiple systems. Whether it is a marketing analyst analyzing data, a campaign manager designing the campaign, or a CMO making critical business decisions, SAS Customer Intelligence supports collaboration and accountability across the entire organization.
October 2012 – SAS High-Performance Marketing Optimization optimizes campaigns for massive data volumes at unprecedented speed. Output is so fast that a marketer with hundreds of campaign offers, thousands of contact policy constraints, and millions of rows of customer records can quantitatively predict the impact of changes in mere minutes.
September 2012 – SAS Adaptive Customer Experience, a new modular digital marketing product, combines website analysis with other online and offline data to provide personalized customer interactions and a consistent customer experience across channels. Real-time data collection, which negates the need for site tagging, lowers costs compared with traditional Web analytics.
March 2012 – SAS Visual Analytics brings powerful analytics to more users than ever before. The solution combines unmatched analytics with unique in-memory architecture, intuitive data exploration, Hadoop support and multiple delivery options, including the iPad ® . It is the only in-memory engine designed specifically for business visualization of big data on inexpensive, nonproprietary hardware.
The SAS Customer Intelligence suite delivers the most complete integrated marketing management platform for the enterprise: including formulating strategy; gaining insight from data and analytics; optimizing multi-channel campaigns and customer interactions; and understanding the customer experience.
About the Magic Quadrant
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1. Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, Julie Hopkins May 30, 2013.
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