Macys.com, Office Depot discuss SAS® Analytics at NRF 2013
SAS customers at retail industry's biggest event show how power of analytics boosts competitiveness
"As Platinum Sponsor of the NRF Big Show, we'll be demonstrating retail software including SAS Size Optimization, SAS Visual Analytics and SAS Customer Intelligence," said Diana McHenry, Director of SAS Global Retail Marketing. "But the most valuable information will come from SAS customers leading three separate Big Ideas sessions on Monday and Tuesday."
And, in a compelling NRF Super Session, thought leaders Lori Schafer, SAS Retail Executive Advisor, and Bernie Brennan, former CEO of Montgomery Ward, will discuss how Amazon, Apple, eBay, Facebook and Google are leaving their marks on mobile technology. The two wrote the book Branded! How Retailers Engage Consumers with Social Media and Mobility .
This is the 17th year SAS has participated in the NRF Big Show, one of the most influential retail events of the year. SAS is sponsoring the following Big Ideas Sessions at the 2013 event:
Monday, Jan. 14
"Improved Outcomes with Cross-Channel Campaign Management" featuring Macys.com and Office Depot. Engaging customers in the way they prefer improves marketing results, increases loyalty and enhances profit margins. Learn how Macys.com and Office Depot deliver relevant offers at the right time, through the right channel and with the right message. 2:00 p.m., Room 3D08, Javits Center
"The Tech Titans' War for Mobile Dominance: How Amazon, Apple, eBay, Facebook and Google Are Shaping Our Mobile World" featuring Lori Schafer and Bernie Brennan. NRF Super Session, 2:30 p.m., EXPO Stage, EXPO Hall, Level 1, Javits Center
"Analytics in the Value Chain – from Supply Centric to Customer Centric" featuring S Group (Finland). Social media and mobility are causing retailers to distinguish themselves by the value they present to the consumer. Learn about how retailer S Group is transforming from a supply-driven to a customer-focused, demand-driven culture. 4:30 p.m., Room 3D08, Javits Center
Tuesday, Jan. 15
"Consumer Buying Behavior is Changing, How Are You Responding?" featuring Indigo Books and Music (Canada) and Nova Pontocom (Brazil). Learn how these retailers use customer analytics to provide a relevant shopping experience to their customers and remain competitive in their markets. 9:15 a.m., Room 3D08, Javits Center
Progressive retailers work with SAS
SAS' unparalleled retail business expertise – coupled with powerful, advanced analytics – enables retailers to anticipate customers' wishes and empowers retailers to act, driving better results. SAS customer and merchandising solutions are available through a variety of investment, deployment and growth options.
SAS retail customers include A&P, Aeropostale, Ann Taylor, AutoZone, Beall's, Belk, Best Buy, Brooks Brothers, Cabela's, Carrefour, Casino, Casual Male, Charming Shoppes, Chico's FAS Inc., DSW, Eddie Bauer, Family Dollar, Foot Locker, Gander Mountain, Godiva, Hallmark, Hudson's Bay Company, Kohl's, Macy's, Mark's Work Wearhouse, Marks & Spencer, Nestle, Northern Tool & Equipment, Office Depot, Overstock.com, S-Group, Sainsbury's, Staples, Tesco, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .