Modern CMOs invest in marketing analytics, driving sales of SAS® Customer Intelligence solutions

A new breed of CMOs are embracing big analytics to drive marketing and business performance. This trend towards marketing analytics is driving new sales of SAS® Customer Intelligence solutions worldwide.

New sales of SAS Customer Intelligence solutions include A&P (U.S.); Absa Bank (South Africa); ABN Amro (Netherlands); AMX Argentina S.A. (Argentina); Ann Taylor (US); BioGen (US); B&N Bank (Russia); Blue Cross and Blue Shield of North Carolina (US); Grameen Phone (India); Isbank (Turkey); ITV (UK); Medtronic (US); ORBIS Inc. (Japan); RCS Mediagroup (Italy); Resorts World Casino New York City (US); SUPERVALU (US); TAP Air Portugal (Portugal); Telecom Personal S.A. (Argentina); TopDanmark (Denmark);  Winn-Dixie (US) and Yapi Kredi Bank (Turkey).

CMOs are investing in integrated marketing management solutions with advanced, real-time analytics. These power consistent, personalized customer experiences via traditional and digital channels.

"There is a clarion call for a more technologically savvy CMO today," said Wilson Raj, Global Director of Customer Intelligence at SAS. "More organizations are realizing that modern marketing is a data-driven discipline. CMOs are poised to not only drive great marketing but drive broader business changes and enhance alignment across the C-suite."

A global EIU study, sponsored by business analytics vendor SAS, found that one of the catalysts for change is technology. Eight out of the twelve areas CMOs identified for marketing investment revolve around technology such as customer analytics, CRM, social media, marketing automation, collaboration and optimization tools.

To this end, CMOs have reason to be confident in SAS. Just this year SAS was rated a leader in:

  1. Magic Quadrant for Integrated Marketing Management
  2. Gartner Inc.'s Magic Quadrant for Marketing Resource Management  
  3. Gartner Inc.'s Magic Quadrant for CRM Multichannel Campaign Management
  4. Forrester Research's The Forrester Wave™: Customer Analytics Solutions, Q4 2012 
  5. Forrester Research's The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q1 2012.

i Gartner, Inc., Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, November 1, 2012. ii Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, January 30 , 2012 iii Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, May 22, 2012

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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