SAS alliances recognized for program excellence, innovation

Leading analytics software provider honored by Association of Strategic Alliance Professionals

SAS took home both the Alliance Program Excellence and Innovative Alliance Practice awards, two of four presented at last month's Association of Strategic Alliance Professionals (ASAP) annual event. Approximately 400 alliance professionals from around the world gathered at ASAP's annual Alliance Excellence Awards Recognition Dinner in Las Vegas. 

Under the theme "People, Focus and Execution," SAS developed a comprehensive professional development program for its alliance professionals, overhauled its partner portfolio management process – which included a new partner scoring methodology – and established new partner coverage models. 

"The ASAP Alliance Excellence Awards are the most prestigious honor in the alliance management community," said Scott VanValkenburgh, SAS Senior Director of Alliances. "SAS was recognized for improving our overall alliance competency, maturity and capability – resulting in stellar partnering results for 2011. ASAP specifically honored our efforts in two primary areas: partner portfolio scoring methodology and alliance professional development framework." 

What ASAP found particularly noteworthy was the integration of new alliance roles at SAS and a training program with SAS HR Global Career Framework. Additionally, ASAP cited the company's portfolio management approach – beyond assessing partnership value and maturity, SAS established new coverage models to ensure that that the right people with the right skills were covering the right partnerships. 

"I asked SAS to share their partner portfolio scoring methodology at our recent IDC Alliance Leadership Council, which is attended by alliance executives from major vendors in the software and services markets," said Steve White, Program Director for IDC's Software Solutions Alliance Leadership Council. "The feedback from the group was very positive, and the group was really impressed with the methodology, and the way it allows a consistent way to measure and allocate resources and investments with partners. I also like the principle of sharing the scoring with partners thus allowing them to see where they sit and what is required to move to the next level. It's an impressive best practice for alliance portfolio management. 

Founded in 1998, the Association of Strategic Alliance Professionals (ASAP) is a professional association dedicated to elevating and promoting the profession and discipline of alliance management. ASAP is the only organization dedicated to providing knowledge and resources, education and professional development, and a community for networking to alliance professionals at every stage of business – including partnership formation, alliance management, and relationship dissolution. 

More details about the awards will be available in the next issue of Strategic Alliance Magazine.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

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