SAS® Adaptive Customer Experience Create a complete customer profile based on online and offline data for more targeted, personalized communications. SAS® Marketing Optimization Make the most of each customer contact by determining how business variables will affect outcomes. SAS® Marketing Automation Get more campaigns out the door in an automated, trackable and highly repeatable fashion. SAS® Digital Marketing Implement a customer-focused, cross-channel digital marketing strategy that aligns with your broader marketing strategy. SAS® Intelligent Advertising for Publishers Gain complete control over your online advertising and make ad server processes more efficient. SAS® Real-Time Decision Manager Deliver highly relevant, interactive offers based on automated analytical techniques.