TrueCar is creating a new way to shop for autos with its price aggregation service. As it grows its business, the company needed a way to compile and analyze car sales data, choose the most successful Web-based marketing efforts and forecast car sales – important to getting its name out to both dealers and the public. The company initially relied on another solution, but switched to SAS® Office Analytics for Midsize Business to better manage data and create fast, accurate forecasts. TrueCar reduced per-click costs by 50 percent, with a 100 percent increase in profitability, by using SAS to analyze which websites – and ads – delivered buyers. Search campaign revenues grew by 300 percent.
We work with a lot of data, and we need to analyze it quickly and effectively. SAS helps us do all that very efficiently.
Use SAS to create multivariate tests to identify modifications it can make in product development, such as Web pages to drive more sales.
The company needed one solution to compile, report, analyze and forecast
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