Executive Vice President & Chief Marketing Officer, SAS
Jim Davis provides global, strategic direction and marketing vision for SAS® products, solutions and services, and is responsible for the SAS brand. He also oversees a number of operational business units, including Alliances & Channels, Product Management, Marketing, Communications and Customer Engagement & Support.
As a marketing executive, thought leader and change agent, Davis’ key strengths include building global and cross-functional teams to drive innovative marketing strategies and propel revenue growth. He helped lead the transformation of SAS from a tools vendor to the software solutions provider it is today. He has done so by fostering a partnership between product management and R&D to provide customized solutions for each industry.
“Marketing plays an integral role in business because it is the ‘mouthpiece’ by which you reach customers – whether through traditional channels or existing and future social ones,” said Davis. “But you can’t market without data. It would be like driving with your eyes closed. You have to know, understand and appreciate the past while also being able to look ahead and see the trends, opportunities and growth that is coming.”
Davis plays a key role in showing customers the business value in their data. A spokesperson for the company, he shares SAS’ vision on how the latest advances in analytics technology are changing the way the world works. He co-authored the book Information Revolution: Using the Information Evolution Model to Grow Your Business, which outlines how data can be optimally used as a corporate asset and help organizations compete on a global scale. In addition, he is a frequent contributor to The Corner Office blog, where he shares ideas on the issues that affect global businesses.
Davis joined SAS in 1994 as an enterprise computing strategist. He went on to become a program manager for data warehousing development, initiating a model for continuous communication among engineers, marketers and customers that he champions today. He rose to Director of Product Strategy and then Vice President of Worldwide Marketing before assuming his current role.
With a computer science degree from North Carolina State University, Davis began his career managing software development and information technology for the News & Observer Publishing Company. He later became General Manager of a regional business magazine in Charlotte, NC, and then returned to his roots in technology to direct IT operations for The International Society of Automation, a global engineering society based in Research Triangle Park, NC. Davis serves on the boards of the Poole College of Management at North Carolina State University and the Kids ‘N Community Foundation of the Carolina Hurricanes NHL team.