Executive Vice President and Chief Marketing Officer, SAS
As CMO, Jim Davis is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. He also oversees a number of operational units including Alliances and Channels, Product Management and Customer Engagement and Support.
Guiding the company's focus to be customer-driven, Davis helped lead the transformation of SAS from a tools provider to the software solutions provider it is today. He has done so by building industry-specific expertise into SAS' product management and product marketing teams, which research the marketplace and partner with R&D to hone customized solutions for each industry. In overseeing this function, the company has experienced a dramatic increase in its profile.
Also known for his industry leadership, Davis helped develop the Information Evolution Model and co-authored "Information Revolution: Using the Information Evolution Model to Grow Your Business." By outlining how information is managed and used as a corporate asset, the model enables organizations to evaluate their management of information objectively, providing a framework for making improvements necessary to compete in today's global arena. Davis also discusses issues that affect global businesses, and what it takes to be competitive in the 21st century on his blog at “The Corner Office.”
With a degree in computer science from North Carolina State University, Davis began his career as a software developer, providing systems for large newspaper publishers. He went on to manage software development and information technology for a large publishing organization in the southeastern US, and then to assume the general manager role for a regional business magazine in Charlotte, NC. He then returned to technology leadership, directing IT operations for a global engineering society based in Research Triangle Park, NC.
Davis joined SAS in 1994 as an enterprise computing strategist focused on IT issues. He later served as program manager for data warehousing, one of SAS' first global projects to incorporate customer feedback in the development process. It was in this role that he began to develop the model for continuous communication among engineers, marketing experts and customers that he champions today. From there he was promoted to Director of Product Strategy and then Vice President of Worldwide Marketing before assuming his current role as Executive VP and CMO.
Davis serves on the boards of the Poole College of Management at North Carolina State University and the Kids ‘N Community Foundation of the Carolina Hurricanes.