Executive Vice President, SAS Americas & EMEA
Carl Farrell leads SAS teams across more than 60 countries in the United States, Canada, Latin America, Europe, the Middle East and Africa. He’s charged with driving consistent revenue growth for SAS, and ensuring that customers get significant value from SAS products and services. He is the chief architect behind the long-term vision and operational strategy of these regions to ensure that growth and market potential are achieved.
“SAS’ aim is to help organizations derive quantifiable benefit from their big data assets. The complexity of data usage is growing, and so is the need for quick response. The answer is high-performance analytics,” said Farrell. “Leaning on my 30-plus years in the technology industry, I set a direction and strategy that focuses on providing exceptional customer service and ensuring relevant value for organizations as they embrace big data analytics.”
Farrell joined SAS in 2002 as President of SAS Canada and Latin America, rising to Executive VP of the Americas in 2008 and his current role in 2015.
Farrell has held executive positions at Vignette Corporation, Idiom Technologies, JD Edwards and JBA Plc culminating in over 27 years of global experience in the software and related services industry spanning business operations, product development and sales.