About this paper
More than half of all standard reports generated aren't being used by anyone. Executives request way more information than they actually use in decision-making. Every decision a CEO makes is based on incomplete information – generally less than 10 percent of the data you'd see in a typical business school case study. That was the word from renowned futurist and author Thornton May, speaking in a SAS webcast in the Applying Business Analytics series. This paper summarizes the webcast, where he provided practical yet visionary advice for "framing the future and ending the data wars."
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®