About this paper
The uncertainties surrounding the meaning and significance of big data are largely cleared up by now. What remains to be seen for many organizations is how to actually implement big data initiatives. This EMA paper goes beyond describing the value of big data, and explores how organizations can exploit it to grow revenue, lower bottom line costs and improve overall corporate margins.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.