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Improving Revenue and Customer Engagement with Social Media Analytics

About this paper

Industry experts agree that social media possess tremendous potential to drive incremental revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel and a bit skeptical of its potential to deliver on key business objectives. Fortunately, advances in social media analytics offer retail companies the ability to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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