About this paper
Introducing technology into an organization can be tricky, but when you are introducing technology -- such as a marketing operations management solution -- into a marketing organization, tricky doesn't begin to cover it. This paper explores how the way an organization addresses people, processes and technology can make or break the successful adoption of a marketing operations management solution.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.