About this paper
In an intertwined, digital world, customers expect more than just a good product or service. To nurture, engage and bring customers back for more, today’s marketers have to work harder than ever before. Generating more sales and counting transactions is no longer sufficient, so how should marketers define and measure loyalty these days? This paper describes how two SAS customers – Vail Resorts and Major League Soccer – have successfully combined real-time and digital technologies with analytics to capture exactly the data they need from across customers and channels. The results? Both can deliver on the underlying values their customers truly seek, and both have achieved a type of loyalty that surpasses what they could measure by transactions alone.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .