Customer Intelligence

Get in sync with the customer journey

Benchmark your marketing maturity: take our Customer Intelligence Assessment and see how your marketing organisation compares in your industry.

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Integrated touch points. More intimate customer relationships.

Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world's best analytics to get you in sync with each customer's journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI.

The explosion of channels and the advantages of real-time communication are leading to new best practices for creating unique, positive customer experiences. See the lessons learned by top organizations.

What People Are Saying


"Being able to better understand how our customers use the website to enhance their shopping experience has enabled us to fine-tune our marketing efforts."

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Gartner positions SAS in the Leaders’ quadrant of the Magic Quadrant for Integrated Marketing Management.

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"We did a financial analysis of the implementation, and we found that we were getting an internal rate of return of 137 percent."

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Gain valuable insights on your organisation’s marketing maturity with the Customer Intelligence Assessment:

  • Set your marketing vision
  • Know where you are today
  • Develop your next steps for your journey

Benchmark yourself

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