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Drive Profits and Improve Decisions with Social Media Analytics

About this paper

It's time for managers to think about how all the social media data about their organizations can be turned into meaningful, usable information. That was the subject of a webcast in the Insights and Innovations in Hospitality and Gaming Webcast Series, co-sponsored by the Cornell University Center for Hospitality Research and SAS.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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