Tan Yen Yen joins SAS as regional head for South Asia

Tan Yen Yen joins SAS as regional head for South Asia

SAS, the leader in business analytics software and services, has announced the appointment of Tan Yen Yen as regional vice president and managing director for SAS South Asia Pacific, based in Singapore.

In announcing this appointment, Mikael Hagstrom, executive vice president, SAS EMEA and Asia Pacific said, “With nearly three decades of experience in the IT industry, Yen Yen will bring with her an immense amount of experience and success to this role. She will lead SAS’s effort to claim market leadership for Analytics in the region. SAS South Asia has accomplished continual record revenue growth and this appointment will further consolidate our position.”


SAS, the leader in business analytics software and services, has announced the appointment of Tan Yen Yen as regional vice president and managing director for SAS South Asia Pacific, based in Singapore.

In announcing this appointment, Mikael Hagstrom, executive vice president, SAS EMEA and Asia Pacific said, “With nearly three decades of experience in the IT industry, Yen Yen will bring with her an immense amount of experience and success to this role. She will lead SAS’s effort to claim market leadership for Analytics in the region. SAS South Asia has accomplished continual record revenue growth and this appointment will further consolidate our position.”

Yen Yen’s most recent role was with Oracle as senior vice president, Applications, Asia Pacific.  Prior to that, she was vice president and managing director at Hewlett Packard, Singapore.

She holds a Bachelor of Science from National University of Singapore and an Executive Master of Business Administration from Helsinki School of Economics Executive Education.

In 2011, Yen Yen was named “IT Leader of the Year” by Singapore Computer Society for outstanding contributions to the IT industry in Singapore.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .

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