About this paper
In a multichannel digital world, customer stories are told on websites, on the phone with call centers, in person and on social media. Customer analytics enables leading organizations to stay in touch with, and respond to, these stories. This white paper provides insights from a presentation at the eMetrics Marketing Optimization Summit in San Francisco that discussed how using technology to align and time the content and means of communicating with your customers in an effective way can demonstrate to customers that you're listening, hearing and understanding what they want.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .