About this paper
The challenges of digital marketing and shifts in buyer behavior have made transformation imperative for business-to-business (B2B) marketers. To flourish, marketers need a technology solution to manage interactions, provide analytical insights and fundamentally improve performance of marketing investments. At SAS, we've encountered all the challenges that come with the new buying cycle. This white paper describes the challenges we faced and explains how we addressed them by implementing a lead management automation framework based on SAS® Customer Intelligence solutions.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .