About this paper
A report by the Economist Intelligence Unit and sponsored by SAS, explores the conflicting responsibilities of the CMO. As organizations work to leverage customer insights and embrace customer-centricity, is the CMO ultimately responsible for the voice of the customer? With so many other responsibilities, is the CMO the best person for this job? This in-depth report – based on interviews with senior executives from major companies – seeks to answer these important questions.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .