Leading Marketing Excellence With Analytics
Proven ways to put customers at the heart of the organization
The on-demand HBR webinar Leading Marketing Excellence With Analytics captures valuable perspectives from a group of top executives who have used analytics to meet the growing demand for customer-centered activities that drive results.
The panel shares its experiences and real-world examples of what it took for their organizations to succeed with marketing analytics and create outstanding customer experiences, including:
- How to lead all members of your organization to faster, better decisions.
- The essential skills needed for using analytics to put customers at the heart of the organization.
- How to get the results you desire from customer-centered activities.
- Adele Sweetwood – Vice President of Americas Marketing and Support, SAS
- Rom Hendler – Chief Administration Officer, Las Vegas Sands Corporation
- Nathan Falkenborg – Vice President, Global Business Intelligence Leader, Visa
- Sanjay Sidhwani – Vice President of Analytics, Synchrony Financial