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White Paper

Using Big Smart Data to Get Closer to Your Customers

About this paper

Pharmaceutical and device marketing has entered a brave new world: bringing big data in-house for behavioral marketing. But big data isn’t necessarily smart data. TGaS Advisors investigated how pharmaceutical companies are keeping track of activities and analyzing the resulting data by interviewing senior marketing leaders with data-intensive responsibilities. Learn about the relevant aspects to achieving success with “big smart data” strategies – for instance, gaining access to an analytical framework that gets you closer to customers and delivers real results for sales and marketing strategies.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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