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White Paper

The Total Economic Impact of SAS Customer Intelligence Solutions – Marketing Operations Management

A commissioned study conducted by Forrester Consulting

About this paper

When organizations make an investment in technology, ROI is key. This Forrester report prepared for SAS confirms that SAS® Marketing Operations Management delivers value to organizations looking to improve marketing operations effectiveness. Download this free report to learn how a $2B consumer packaged goods (CPG) firm using SAS Marketing Operations Management was able to streamline marketing operations, lower product costs, improved marketing accountability, and avoid third-party imaging costs by creating a central repository.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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