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White Paper

The New Conversation

Taking Social Media from Talk to Action

About this paper

This paper examines the results of a recent survey of 2,100 companies conducted by Harvard Business Review Analytic Services and sponsored by SAS that examined the role of social media in today's organizations and how it is expected to expand in the near future, allowing companies to reach out to and understand consumers as never before.

About SAS

SAS helps 70,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

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