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Argyle Conversations: Successful Marketing in the Digital Age

About this paper

The digital age has forever changed customer behavior and expectatations, and marketing have had to adjust accordingly. Jenna Fiorito, Vice President of Acquisition Marketing for Time Warner Cable, and Annette Green, VP of Communications, Content and Entertainment for SAS, discussed how marketing in the mobile wireless industry has changed in the last 20 years and how channels like social media can be used to best reach and engage with customers.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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