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White Paper

The Power of Modern Digital Marketing Automation

How to achieve relevant interactions with always-on, empowered customers

About this paper

With the growing trends of digital customer interactions, marketers can deliver highly personalized, integrated and relevant communications across channels. This paper explains how multichannel campaign management (MCCM), powered by marketing automation and other customer intelligence solutions, makes it possible to apply personalization to marketing plans, tactics and one-to-one interactions to capitalize on the customer-empowered digital world.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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