About this paper
This article reviews a portion of the research done by BusinessWeek Research Services to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics for gaining insight into customers' motivations and behaviors.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?