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White Paper

Big Data Drives Partnership

Marketing and IT can play nice

About this paper

As the digital age moves quickly forward, marketers must adapt their own approach to include data-driven decision making. This thought leadership piece by ANA Magazine contains three excellent articles focused on data management and explores how marketing analytics helps reveal the true value of big data. Read more about how to bridge the CMO/CIO divide, the 10 best practices for marketers' big data journey and using advanced marketing analytics to deliver measurable value.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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