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The Art of the Now: Decision Making and the Big Data Conundrum

About this paper

In this fascinating paper retired USAF Lt. Col. Tamara Schwartz discusses the military concept of the OODA (observe, orient, decide, act) loop, and how it can provide a conceptual model that offers you a way to improve your decision making through the use of big data analytics.

In “Decision Making and the Big Data Conundrum” you will find out:

  • What the OODA loop is and how it helps decision making
  • How observation alone creates a bottleneck in the decision cycle
  • How analytics promotes harmony to reduce friction in the cycle

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

 

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