Infuse your marketing decisions with unprecedented customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics engenders a deeper customer understanding. Engage with customers contextually across inbound and outbound channels. And craft compelling customer experiences tailored to each unique customer's journey.
Give marketers true predictive power.
An easy-to-use marketing interface backed by advanced analytic capabilities enables marketers and business analysts to quickly transform digital data into predictive, customer-focused insight. Use that insight to guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can’t resist.
Get a unified, thorough view of every customer.
Go beyond capturing page clicks to truly understanding individual customers' navigational behavior on websites and mobile apps. Easily combine online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – into a cohesive, 360-degree view. A better understanding of customer behavior translates into more successful offers and campaigns.
Create personalized interactions across every conceivable channel.
Every touch point throughout the customer journey is an opportunity to engage the customer. And every customer interaction is a brand experience. Craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.
Gain real-time insights that get even better over time.
Predictive models give you a forward-looking view of your campaigns, enabling you to understand the most significant business drivers, forecast how drivers and business measures will perform in the future and run goal-seeking routines to determine optimal levels needed – even if you don’t have a statistician on staff. And everything you learn goes back into your models, so they get smarter and better over time.
- Open data model. An open, customer-centric data model translates digital data into useful insights. And it can be combined easily with existing online and offline customer data.
- Dynamic data collection. A single line of HTML code in each web page enables dynamic data collection. Avoid form- and field-level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
- Post-data-collection contextualization. Contextualize data captured from all digital channels and devices in a matter of minutes.
- Anonymous behavior capture. Record the activities of everyone who visits your website over time – whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically, resulting in a much richer profile.
- Predictive models, forecasting and goal-seeking routines. Run analyses to determine which goal-seeking routine adjustments will result in better business goals. Because advanced statistical and optimization routines are prebuilt, you don't have to be a statistics expert to run or develop them.
- Dynamic content placement. Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
- Digital asset management. An easy-to-use interface lets you use, reuse and version rich media assets, and determine where they are most effective.
- Part of the SAS® Customer Intelligence suite. SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, so you can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.