Why the decline of outbound marketing is A Good Thing for the Analytical Marketer
Many marketers see the constant headlines about the uses and abuses of our data as A Bad Thing. Marketers cry: “If customers won’t share their data, how will we run outbound campaigns and talk to them when we need to? We’ll have to wait for them to contact us! We’re doomed.” But there’s a renegade band – the Analytical Marketers – who disagree. We actually see the rise of inbound marketing as A Good Thing.