DIY chain Leroy Merlin chooses SAS® for campaign management

International retailer makes personalized offers to customers using SAS® Customer Intelligence

Home-improvement retailer Leroy Merlin will use SAS® software to improve marketing campaign execution and management. SAS, the leader in business analytics software and services, will help the retailer understand its customers, optimize marketing efforts to customize offers, and enhance customer loyalty. 

"SAS will provide us greater knowledge and autonomy identifying our best customers as well as executing and monitoring sales and marketing initiatives," said Fabio Salvotti, Leroy Merlin CIO. "In particular, SAS will help us increase campaign redemption levels, active customer loyalty, and new customer recruitment." Retail consulting firm Value Lab will help implement SAS at Leroy Merlin. 

SAS Customer Intelligence software, including SAS Marketing Automation's campaign management functionality, helps customers complete more campaigns faster, achieve better targeting and response rates, focus on high-value customers, continuously improve campaigns, and coordinate campaigns across channels,

"The retailers that are empowered to best know their customers and employ this knowledge in all they do – in tailored sales and marketing programs, relevant offers and optimized assortments - will be unstoppable," said Diana McHenry, Director of SAS Global Retail Marketing, "We applaud Leroy Merlin for continuing its legacy of tailoring all they do to meet consumers' needs."

For more information about SAS Retail Intelligence Solutions and SAS Customer Intelligence, visit www.sas.com. Visit SAS at the NRF 101st  Annual Show and EXPO in Booth 1352.

About Leroy Merlin

Leroy Merlin is associated with Groupe Adeo, the leading French player in the international DIY market. Groupe Adeo companies turned over 12.8 billion euros in 2010 and showed an annual growth of some 15 percent. Nearly 70,000 Groupe Adeo employees operate 144 outlets around the world in Brazil, China, Cyprus, France, Greece, Romania, Poland, Portugal, Russia, Spain, Turkey and the Ukraine.

Progressive Retailers choose SAS

SAS retail customers include Aeropostale, AutoZone, Brooks Brothers, Burger King, Cabela's, Carrefour, Casino, Casual Male, Charming Shoppes, Chico's FAS Inc., The Children's Place, DSW, Eddie Bauer, Family Dollar, Gander Mountain, Hallmark, Hudson's Bay Company, Kohl's, Leroy Merlin, Liverpool, Luxottica Retail, Macy's, Mark's Work Wearhouse, Marks & Spencer, Northern Tool & Equipment, Office Depot, S-Group, Sainsbury's, Shopko, Sport Chalet, Spiegel Brands, Staples, Tesco, Tween Brands, Waitrose, Wakefern, Williams-Sonoma, Winn-Dixie and 1-800-FLOWERS.COM.

About SAS

SAS helps 70,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

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