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Article Digital Marketing
BLOG POST

Rewiring the digital CMO

Digital technologies are making Chief Marketing Officers more strategic, thanks to measurements that help them make a more powerful case to the C-suite. But there's more to be done says this Economist Group blog post -- and it involves CMOs completely rewiring their brains in two ways.

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Real-Time Analytics
ARTICLE

Do marketers really need real-time analytics?

How can you ensure that real-time analytics enhances your customer and marketing operations? These four practical steps will help you apply a real-time approach.

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How marketing analytics works for banks
ARTICLE

How do you build loyalty with fickle online shoppers?

When consumers have countless options online, what draws shoppers to you, and what will keep them coming back? With a roster of millions of active members, flash sale phenom Gilt seems to have found the secret. Here’s how they do it.

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Article Big Data Dos and Don'ts for Marketers
ARTICLE

Six big data dos and don'ts for marketers

Big data can be a major problem solver for marketers. It can help improve customer experience, boost customer interaction, increase revenue, reduce costs and more. But missteps can leave some marketers with too much information and not enough solutions. Here are do's — and don'ts — to help you turn the big data promise into a profitable reality.

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Lessons From the Fox and the Hedgehog
ARTICLE

How CMOs and CIOs can collaborate to win: Lessons from the fox and the hedgehog

As Greek poet Archilochus wrote, "The fox knows many things, but the hedgehog knows one big thing." Marketing and IT are comfortable working as hedgehogs — experts in their fields. But as the emergence of big data and analytics increasingly elevates multidisciplinary foxes, a new partnership between CMOs and CIOs is no longer a novelty. "It's a matter of survival," says Wilson Raj in his recent  MarketingProfs article. 

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Article Brian Vellmure
BLOG POST

The digitization of everything - its impact on the CMO/CIO relationship

In the past, marketing's requests to the CIO were often relegated to the bottom of the IT priority list. Now, CMOs are required -- and empowered -- to use technology to reach and convert customers. Marketers need IT to perform their job --and much of it is accessible without the blessing of the CIO. This power shift is just part of the evolving CMO and CIO roles says Brian Vellmure.

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Article Seven steps to optimize your marketing.
ARTICLE

Six steps to optimize your marketing

Why aren't organizations realizing the full value of their marketing optimization solutions? What do you need for effective marketing optimization? Here are six best practices that answer these questions and more.

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Cool Marketing
BLOG POST

Marketers: Keep it cool, not creepy

Today, marketing executives know that the one-message-for-all approach doesn’t work. Marketers need multiple messages, namely the right message that will work for each channel. Here's how you keep it cool and give customers a reason -- every time through every channel -- to come back again and again.

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Article Reeling Social Media into Omnichannel Marketing
ARTICLE

Reeling social media into omnichannel marketing

Studies show that multi-channel customers spend more than their single-channel counterparts. Isn't it worthwhile to identify, target and nurture these high-value customers? In this RIS News article, Wilson Raj shares four social media strategies to win hearts and minds.

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article 7 Analytics Habits of Highly Effective CIOs
ARTICLE

Seven marketing optimization best practices

With the explosion of channels, microsegmentation of customers and increased globalization, marketing is more complex than ever. Here are seven best practices marketing execs can use to reduce the gap between expectations and results -- and increase ROI.

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James Dallas speaking on a panel with Peter Moore and Mary Turner, moderated by Jill Dyche
BLOG POST

What's changing IT is also changing marketing

Given the differences in mind-set and focus, the traditional relationship between IT and marketing has been more adversarial than not. Thankfully, that's changing. Find out what a panel at this year’s SAS Global Forum Executive Conference had to say about the evolving partnership and the trends that are transforming IT and marketing.

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article Digitization Everything CustomerExperience
BLOG POST

The digitization of everything – its impact on customer experience

When your coffee barista greets you by name and has your usual morning order piping hot and waiting for you — that’s customer relationship management at its finest. But with tech innovations rapidly merging the digital and physical worlds, what will CRM look like in the future? Brian Vellmure explores this question and more.

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Article Brian Vellmure
ARTICLE

The digitization of everything – its impact on the buyer’s journey and marketing’s role

For nearly a century, the buyer’s journey was relatively linear. Advertising through mass media led to conversing with salespeople, friends and family. A purchase was made. But in today’s digitally networked world, studies show there are 3,000 different paths to purchase. How does marketing respond to this new reality? Brian Vellmure has answers.

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A lesson in customer service from Chick-fil-A President Dan Cathy
ARTICLE

A lesson in customer service from Chick-fil-A President Dan Cathy

Does Chick-fil-A’s commitment to be kind to employees and provide heartfelt hospitality to customers make the food taste better? President and COO Dan Cathy says it does, and the numbers back him up. He shares the secret behind the family-owned company's success.

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Family Dollar’s secret weapon for supercharged stores
ARTICLE

Marketing in the mobile age

Marketing execs from financial services and telecommunications look at the future of campaigns.  Here are their four tips for managing campaigns in the multichannel, real-time world.

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Family Dollar’s secret weapon for supercharged stores
ARTICLE

Marketing-IT Alignment is possible: Why you need your IT department

Adele Sweetwood’s marketing organization has a strong partnership with IT, but it wasn’t always so. For the many marketers out there still struggling, here are her six tips for building the relationship.

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Family Dollar’s secret weapon for supercharged stores
ARTICLE

Family Dollar’s secret weapon for supercharged stores

When you’re a big retailer like Family Dollar, what can you do to make the most of your customer data and gain access to the most advanced analytics techniques and technologies around? You combine your analytical horsepower with a partner like Procter & Gamble -- whose technology includes eye-tracking software and virtual caves.

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Article: IDC: Tons of Customer Data Going to Waste
ARTICLE

IDC: Tons of customer data going to waste

As much as companies understand the need for data and analytics and are evolving their relationships with both, they're not moving quickly enough. Case in point: Among IDC's 2014 predictions for CMOs is that a whopping 80% of customer data gets wasted.

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article marketing Opt
ARTICLE

Marketing optimization: Five lessons learned at a major US bank

How does a bank know what you need when you visit its website, open the mobile banking app or walk into the branch? For one of the largest banks in the US, the answer is marketing optimization. Here are five lessons they’ve learned.

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article Seth Godin
ARTICLE

Seth Godin's rules for marketing in the new economy

Are you invisible or remarkable? That's the question Seth Godin believes marketers should ask themselves in the new economy. And there are three simple reasons why.

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article American Airlines
VIDEO

American Airlines on the ups and downs of social media

At American Airlines, the social media team responds to customers on Twitter within 15 minutes, 24/7. What does it take to make that happen? American's Director of Social Media Communications, Jonathan Pierce, discusses that and more.

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Article Brian Solis
VIDEO

Brian Solis on making business more human

How can marketers connect with customers in the new digital economy? In this short video, Brian Solis, Principal Analyst at Altimeter Group, advocates going back to the basics: what customers think, believe and share with others.

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Customer Analytics

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