Peter Sugiapranata

Sales Director, SAS Indonesia

Peter Sugiapranata was appointed Sales Director of SAS Indonesia in February 2015. In this role, Peter is responsible for leading SAS Indonesia operations.

The transition to Peter’s leadership comes at a time when Indonesia’s appetite for big data analytics is fast growing. Together with the SAS Indonesia team, Peter is committed to helping business enterprises and government agencies uncover insights from both structured and unstructured data so that they can achieve the desired business outcome. SAS Indonesia has been established in the country for more than 16 years, and remains the foremost provider of advanced and predictive analytics software. 

Peter has 15 years of experience in the IT industry in both multinational companies and local companies.  In his time with SAP, he played a key role in helping clients in major telecommunications, banking, manufacturing, utilities and lines achieve their business transformation goals. He has also been instrumental in growing the awareness and understanding of the ERP and applications business in Indonesia. Peter holds a Bachelor of Economics majoring in Management at Parahyangan Catholic University.