Digital decisioning
SAS Intelligent Decisioning
Drive real-time interactions and automate analytically driven decisions at scale.
SAS Intelligent Decisioning enables you to make the best decisions when interacting with customers, partners, suppliers and employees.
Deliver real-time decisions for all your use cases.
Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to a limitless number of use cases. Easily test decisions prior to deployment to ensure they deliver the expected results. Robust governance ensures your decisions are understood and trusted across the business. High data and decision volumes are easy to handle with a cloud-based architecture that can scale to meet your demands. Deliver decisions at the edge and in stream through integration with IoT devices.
Enable easy collaboration for users of all skill sets.
Build and modify decisioning processes with ease, whether you prefer a drag-and-drop GUI or the ability to write code. Define decisions by browsing centralized data, model and business rule repositories and selecting from existing assets. Compare different objects and versions to understand and track changes for easier collaboration across teams. Ensure accuracy and task transparency using an out-of-the-box, role-based governance workflow to apply various decisioning checkpoints.
Make the best decision every time.
Improve decision quality by incorporating artificial intelligence and machine learning models from a common repository, created in your preferred language.
Deploy analytical models in decisions with consistency and speed.
A common decision authoring and deployment environment dramatically reduces the time required for IT to validate and deploy analytical models – whether written in SAS, open source or custom code. From a single interface, you can natively integrate, manage and deploy SAS and Python analytical models, custom code and business rules, with identical logic for both batch and real-time web service execution. That means faster deployment and confidence in the integrity of your analytically driven operational decisions.
Leverage the power of SAS Intelligent Decisioning inside the Microsoft Power Platform.
The SAS Decisioning Power Connector, a certified connector in the Microsoft Power Platform, enables you to link to your SAS Viya environment and run selected decision modules and analytical models within a Microsoft Power App or Power Automate. The SAS Decisioning connector makes it easy for you to combine the two leading platforms for AI-driven business applications and processes.
Quickly execute more decisions with less effort.
SAS Container Runtime is a lightweight OCI (Open Container Initiative) compliant Docker container for executing SAS models, Python models and Python code. It is highly scalable and can be published to any container registry on Microsoft Azure, AWS and GCP. Users can then take advantage of the cloud infrastructure to deploy with the smallest footprint. This ensures that you can fully utilize your resources to quickly execute the largest number of decisions and reduce the effort required to manage the environment.
Key Features
With SAS Intelligent Decisioning, you can easily create, manage and govern robust, analytically driven business rules to power decisioning at scale.
Data access, preparation & quality
Access, profile, cleanse and transform data using an intuitive interface that provides self-service data preparation capabilities with embedded AI.
Data visualization
Visually explore data and create and share smart visualizations and interactive reports through a single, self-service interface. Augmented analytics and advanced capabilities accelerate insights and help you uncover stories hidden in your data.
User-friendly interface
Build and manage even the most complex decisioning elements with ease – including decision flows, rules, data sources code nodes and analytics – using a drag-and-drop GUI or writing code in the language of your choice.
Common decision authoring & deployment environment
Simplify validation of the entire decision flow. Complete version control preserves documentation, testing traceability and continuity in an environment shared by IT and the business.
Real-time decisioning
Apply analytics and business rules in real time during customer interactions and operational business processes.
Reusable content
Create reusable content and custom functions to accelerate decisioning across the organization.
Rapid, well-governed decision life cycle management
Quickly respond to changing decisions and customer dynamics. Speed up common manual tasks, such as business rule definition and deployment, in a controlled and safe environment to ensure quality of decisions and auditability. Easily integrate your organization's CI/CD processes.
Integrated with SAS machine learning & model management capabilities
Use with visual machine learning for integrated model development and management capabilities – both SAS and open source. A common model repository facilitates centralized model governance and monitoring.
Cloud native
SAS Viya's architecture is compact, cloud-native and fast. Whether you prefer to use the SAS Cloud or a public or private cloud provider, you'll be able to make the most of your cloud investment.
Better together with Microsoft
The SAS Decisioning Power Connector enables you to include decisioning as part of the Microsoft Power Platform. You can easily embed models and decisions in web and mobile apps. Automate business processes with intelligent decisioning. And centrally manage business rules.
SAS Viya is cloud-native and cloud-agnostic
Consume SAS how you want – SAS managed or self-managed. And where you want.
Explore More on SAS Intelligent Decisioning & Beyond
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- Analyst Report SAS is a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2023.The Forrester Wave™: AI Decisioning Platforms, Q2 2023 recognizes SAS for seamlessly integrating world-class analytics for decisioning.
- White Paper Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer ExperienceThis Harvard Business Review Analytic Services report looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customers’ experiences.
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- Article Do marketers need real-time analyticsHow can you ensure that real-time analytics enhances your customer and marketing operations? Here are four tips for applying real-time approaches.
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- Customer Story Swiss financial institution uses advanced analytics to reimagine marketing and personalize customer experiencesPostFinance turns to SAS to automate and optimize campaigns for improved offers, more effective communications and higher response rates.
- Customer Story A customer connection is the special ingredientItalian olive oil company Fratelli Carli uses SAS Customer Intelligence 360 to create an integrated, personalized customer experience.
- Article Five trends that will reshape customer experienceApplying the latest research from HBR gives a new twist on this surprisingly relevant 2015 list of CX do’s and don’ts.
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- White Paper Improving HCP Engagement with Digital AnalyticsDigital analytics can facilitate practical insights for enhancing customer experiences and improving digital engagement.
- Article What big data has brought to the privacy discussionHow does big data impact your privacy? There are ways to balance privacy and security in an increasingly transparent and dangerous world.
- White Paper Maximizing Moments of Truth: Creating Meaningful Real-Time Customer InteractionsThe digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
- Article Real-time customer engagement is the future of experience managementReal-time customer engagement delivers contextual recommendations and decisions to your interactive customer channels at every possible touch point.
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- White Paper The Internet of Things: Marketing’s Opportunities and Challenges Learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the consumer’s current context.
- E-Book The Path to a Single Customer ViewLearn how CDPs are evolving as marketing technology modernizes, possibilities for CDP use cases, how to define use cases, retailers that successfully use CDPs and what organizations should consider before selecting the CDP that's right for them.
- White Paper Keys to robust credit risk modeling and decisioning for better customer experienceModernizing and automating the end-to-end process for origination and servicing – from data management to model development to credit decisions – can reduce credit losses and boost performance. This paper explores how infusing machine learning into this process supports more effective credit decisions for individuals, products or portfolios.
- Analyst Report SAS Explore 2022 Review and AnalysisThis IDC Link focuses on several SAS announcements supporting faster time-to-value for AI/ML model-driven businesses.
- E-Book Fearless Decision? The most successful banks of the future will be those who can see their customers as individuals, appreciate their unique journeys and make decisions accordingly — across all associated business functions.
- Article The 5 new rules of retailThere is good news for retailers. Analytics can help overcome some of the effects of disruption, allowing retailers to move from long-term seasonal forecasting to more agile planning.
- Article Viking transforms its analytics strategy using SAS® Viya® on AzureViking is going all-in on cloud-based analytics to stay competitive and meet customer needs. The retailer's digital transformation are designed to optimize processes and boost customer loyalty and revenue across channels.
- Customer Story Reaching 3.6 million football fans via comprehensive marketing analyticsThe Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.
- Customer Story Modernizing consumer lending in VietnamVietCredit aims to revolutionize the consumer finance market with SAS.
- Webinar Real-Time Decision Manager Join us for this complimentary webinar exploring the challenges that marketers face today building a customer experience (CX) strategy that can adapt in real time to meet customers’ needs.
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Check out these products and solutions related to SAS Intelligent Decisioning.
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