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Sifting Through the Noise of Social Media

About this paper

Social media influences many major business decisions today. To cope with these escalating volumes of data, your organization may be developing a social media strategy. But do you recognize why data management should be part of that strategy? It's because social media data simply adds more noise to the clutter of information at hand unless you use the right tools and processes to sort out what is relevant to your business. By aligning data quality with unstructured data, this prolific, valuable data source can be an asset for your business – instead of a detriment.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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