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Plan in Perfect Sync with Customer Demand

Putting sales (and marketing) back into operational planning processes

About this paper

By putting the sales and marketing perspective back into operational planning, companies thrive because they carefully align what they make, how much, where, and with what materials with real market demand. The end result is profitable revenue growth and inventory optimization. This paper explains how to synchronize and optimize demand and supply through reshaping executive sales and operational sales planning (ES&OP) using a market-driven approach.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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