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White Paper

Marketing Measurement: The Technology That Drives Marketing Relevance

Insights from a webinar in the SAS series, Measure What Matters: Redefining Marketing Success in the Digital Age

About this paper

To avoid alienating customers with ill-timed or irrelevant offers, organizations need to do a better job getting full context about customers in a complex, multichannel world, including social media – and to deliver that insight to the point of contact, where it can be acted upon during the conversation. In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.

About SAS

SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?

 

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