About this paper
This paper explores how a marketing resource management (MRM) solution can help organizations overcome common marketing business problems more effectively and drive many ROI (return on investment) opportunities. Learn why marketing executives, brand managers and marketers rely on marketing resource management solutions to measure effectiveness, track ROI, and gain efficiencies in their processes.
SAS helps 80,000 organisations around the world take their data… And do amazing things… We help organisations turn large amounts of data into knowledge they can use, and we do it better than anyone. It’s no wonder an overwhelming majority of customers continue to use SAS year after year. Find out more, Why SAS?